Nutraceutical, a combination of two words, nutrition and pharmaceutical, means a naturally occurring chemical compound having a physiological benefit or provide protection against chronic disease, isolated and purified from food or non-food source and may be prepared and marketed in the food-format of granules, powder, tablet, capsule, liquid or gel and may be packed in sachet, ampoule, bottle, etc and to be taken as measured unit quantities.

Nutraceuticals are available in the form of isolated nutrients, dietary supplements and specific diets to genetically engineered foods. It provides minerals and vitamin analogues. They provide all the essential substances that should be present in a healthy diet for the human. Nutraceuticals provides energy and nutrient supplements to body, which are required for maintaining optimal health.

Globally, they are garnering prominence and becoming part of an average consumer's daily diet. The key reasons for this are an increased incidence of lifestyle diseases world over, increase in life expectancy and inadequate nutrition due to current lifestyle choices of people.


Vision

“Our vision is to be a leading nutraceutical company in India by providing high quality, affordable and innovative products.”

 

Mission

“We will learn, grow and successfully market nurtraceutical products for maintaining optimal health. We shall provide total customer satisfaction and achieve leadership in products and services across the world, through excellence in technology.”
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